Scion commercial starring James Franco (2015)
The B-Western faded from the cultural landscape decades ago, taking with it the Iverson Movie Ranch's most reliable source of revenue. But in the past few years, a new breed of Hollywood production — the car commercial — has begun to make itself at home in the same rocky gulches of northwest Chatsworth, Calif.
James Franco in the 2016 Scion iA
Franco is seen elsewhere in the ad driving a different model, the Scion iA, in which he navigates a more urban environment while wearing a tux. We're given the impression that the iA nurtures the actor's civilized side while the iM is his choice when he needs to color outside the lines.
Above is a video of the Scion spot. The ad is brand new — Iverson researcher Cliff Roberts sent word after spotting it on TV a few days ago, and Scion just posted the above version on its YouTube site Sept. 14.
The same location, photographed on a recent visit — after the tree removal
The location for this shoot is the same spot where we recently discovered that a large tree had been removed. The ad was shot just a month ago — I heard they were filming in Garden of the Gods on Aug. 15. That was after the tree came down, and probably as soon as the 2016 Scions were available for the shoot.
check out this recent post.
Components of the old camera mount
You may have noticed the metal track, said to be part of an old camera mount apparatus once used to film shots of the Iverson Gorge. The rig's center mount, resembling a piece of pipe sticking out of the ground, can also be seen.
Judy Garland Rock that the plants are hiding behind.